“Take care of your mental health, it shows on your face.”
THE STORY BEHIND THE BRAND
A few years ago, my life changed dramatically. A series of stress-related health problems, a major operation, a life-changing encounter... and then this sentence, spoken by my doctor, hit me like an electric shock.
This awareness revealed to me how much our emotions impact health, inner balance and also the skin.
During my recovery, I explored positive psychology and stress management. I became passionate about the Gut–Brain–Skin axis, then trained in neuroscience, with a deep conviction: Beauty can no longer be limited to the surface—it must be viewed integratively.
Aware that well-being is a daily struggle in a society where beauty and physical appearance are at the heart of concerns, the desire to create a brand going beyond conventional cosmetics became obvious.
Thus was born ANA-KĒ, a brand based on a pioneering method, Neurobeauté® : an integrative approach derived from applied neuroscience, which makes mental and emotional well-being and inner balance the true foundation of beauty.
Feeling good about yourself is the key to conscious beauty. — Stéphanie Gonzalez, Founder of ANA-KĒ Neurobeauté®
ANA-KĒ , from the Greek term Anánkē [Ἀνάγκη] , symbolizes absolute necessity —
between science [biological necessity], consciousness [inner alignment]
and beauty [visible manifestation].
AN EXPRESSION BECAME A MISSION
At ANA-KĒ , “feeling good about yourself” isn’t an expression. It’s a mission .
Born in the mid-20th century, this phrase already evoked the idea of a balance between appearance and inner feeling : being comfortable with oneself, confident, without inner conflict. In other words, considering the skin as the visible border of our inner world.
Today, science confirms this intuition. Stress and emotions leave their mark on the skin. The brain-skin and gut-skin axes demonstrate that our thoughts , hormones , and microbiota directly influence its appearance.
Feeling good about yourself means feeling good about yourself . It's about finding nervous, hormonal, and emotional balance —much more than just a matter of aesthetics.
The skin is unique: it is the only permanently visible organ , a living interface between oneself and the world.
It expresses without filter what we experience.
She speaks for us.
Peau'sitive™ [Positive] is the new beauty.
BECAUSE WHAT YOU FEEL SHOWS .
We believe in the alignment of the visible and invisible. We believe in the beauty of restored inner balance. When tensions ease, balance is restored. The most beautiful emotions can then emerge... and it shows.
IN FAVOR OF HUMANITY
We support the human being in his or her entirety through immersive experiences and personalized monitoring in neuropsychology—
because human relationships remain at the heart of our approach.
IN FAVOR OF MENTAL HEALTH
We make mental health an essential pillar of beauty.
A portion of our profits is donated to support initiatives dedicated to mental and emotional well-being.
IN FAVOR OF RESEARCH
We conduct rigorous studies and develop pilot projects with experts to scientifically validate the impact of Neurobeauté® and lay the foundations for a new field of research.
IN FAVOR OF THE PLANET
From our recyclable glass airless packaging to our FSC® cardboard cases and our “Recycle, Refill, Repeat” refills,
we take concrete action for sustainable and responsible beauty.
PROMISE
Because the skin is the visible reflection of our invisible world, our skincare products have been designed as a comprehensive response, combining effectiveness and well-being. Our neuro-ingredients are carefully and thoughtfully chosen for their real impact on the skin, inner balance, and emotions. Each formula is designed as a neurosensory experience, with unique textures and a distinctive olfactory signature. Guided by precise protocols, our treatments transform the skincare ritual into a moment of self-care. Each ritual becomes a promise of well-being: visible in the mirror, felt deep within.
VISION
We believe that the beauty of tomorrow will be integrative and conscious, taking into account the human being in his or her entirety. Our ambition is to have Neurobeauty® recognized as an emerging field, founded on scientific rigor, where science and consciousness unite to sustainably transform the way we take care of ourselves. A new ecosystem where treatments, protocols, and experiences are based on advances in neuroscience and epigenetics, in order to slow down the effects of time and make “feeling good in your skin” a universal reality.
What you feel shows.
follow us @ANAKENEUROBEAUTE
