Dr. Claude Chauchard: Science at the heart of Neurobeauty®
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Time to read 3 min
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Time to read 3 min
In the universe of ANA-KĒ Neurobeauty® , science and emotions meet to redefine beauty as a holistic experience.
For this new article, we spoke with Dr. Claude Chauchard , an international expert in preventive anti-aging medicine, about the links between neuroscience, perception of beauty and well-being .
Her scientific perspective sheds new light on the concept of Neurobeauty® , at the heart of the ANA-KĒ philosophy.
Table of contents
Hello, Doctor Claude Chauchard, could you introduce yourself?
How do the fields of beauty and neuroscience intersect, and what exactly does the neuroscience of beauty study?
This research shows that beauty is not just an abstract idea: it is based on measurable brain responses , and contributes to our emotional balance.
Can we say that our perception of beauty is programmed by our brain?
Yes, to some extent.
Brain imaging studies have revealed that the perception of beauty activates several key areas:
the prefrontal cortex , associated with decision-making and evaluation,
the orbitofrontal cortex , linked to pleasure and reward.
This means that beauty is not just a subjective feeling: it is rooted in our biology .
Our brain is naturally attracted to what evokes harmony, coherence, and well-being , as this contributes to our emotional and psychological survival.
How does the ANA-KĒ skincare line fit into the intersection of beauty and neuroscience?
ANA-KĒ is already a complete evocation in itself.
The ANA-KĒ skincare line is fully in line with this logic where beauty becomes a dialogue between the skin and the brain .
It relies on the principles of neuroscience to restore a balance between emotional feeling and skin health .
The neuroactive formulas developed by the brand aim to soothe the mind while nourishing the skin , transforming each treatment into a conscious, sensory ritual. This unique, integrative approach puts science at the service of emotion .
What are your feelings about ANA-KĒ?
I am happy to have learned of this project, happy to have contributed to it in its early stages, and I hope that we will share a part of this development which I already see as very promising .
It's a concept that seems coherent to me, rooted in science , but also profoundly human. ANA-KĒ Neurobeauté® paves the way for a new generation of skincare, where scientific research meets emotion and consciousness .
Peau'sitive is much more than an exhibition: it's an experience where science meets emotion. Through Neurobeauty® , ANA-KĒ Neurobeauty® highlights the connection between the skin, the brain, and emotions .
The skin speaks our emotions — every skin reaction is a reflection of our inner state.
With ANA-KĒ Neurobeauty® , beauty becomes emotional, sustainable and profoundly human.